Articles, Google posts and review replies — written monthly, sourced properly, and never published without your approval.
I work with independent businesses across Kent. One person, not an agency — you deal with me every month, and I deliberately keep the number of clients limited so the writing stays worth reading.
Most local businesses know they should be publishing something. Almost none of them get round to it, because there is always a more urgent job. That's the whole problem I solve.
Roughly twenty minutes of your time a month. Everything arrives formatted and ready — you read it, change anything you want changed, and paste it in. I don't take access to client websites, deliberately, so nothing technical ever becomes your problem or mine.
Everything for the month arrives at the start of it — articles, posts, newsletter — formatted and ready to publish, with sources attached.
Read it, change anything, strike anything. Nothing is ever published without your sign-off. Anything I'm unsure about arrives flagged in brackets rather than guessed at.
You or your web person publish it. Review replies come to you as they arrive, ready to paste.
These are samples rather than published client work — dental because that's where I'm taking on clients first. The standard is the same whatever the trade. They show the standard: real depth, plain English, original diagrams, and every clinical claim traced to a named source.
Teeth grinding — why most people don't know they do it, and why the sequence only runs one way.
Read →Dental anxiety, what the research says about how common it is, and what a patient can ask for.
Read →What those ten minutes involve, why "every six months" was never a rule, and where the money goes.
Read →Everything published under your name reflects on you, not on me. In a regulated profession it can reflect on your registration. So the work is built around that, not around getting words onto a page.
Anything about treatment, outcomes, prevalence or risk comes from a primary source — NHS guidance, NICE, Cochrane reviews, peer-reviewed journals, or a recognised professional body. The sources are listed at the foot of every draft I send you, with links. I don't cite other businesses' websites, content farms, or figures that merely circulate widely.
I draft; you sign off. I'd rather you struck things out than let them pass. Where a professional judgement is involved, you are right by definition — it's your field, not mine.
If I can't verify something, it reaches you in square brackets with a question attached rather than as a confident sentence. You will see these in most drafts. That's the system working, not failing.
Every field has its own, and learning yours is part of the job. For a dental practice it means GDC advertising guidance and the CAP Code: no unjustified expectations about results, no comparisons with other practitioners, no protected titles unless verified on the register, no prescription-only medicines advertised to the public, and never a word about an individual patient in a public reply.
I use AI-assisted drafting as part of my process. Every factual claim is then verified by me against the primary sources listed with the draft, and nothing reaches you unchecked or reaches the public without your approval. I'd rather tell you that plainly than have you wonder.
What I won't do. Write anything I can't source. Publish anything you haven't seen. Claim your enquiries or bookings went up because of me — I'll show you what was published and what it was read, and leave you to draw your own conclusions. And I don't write the same article for two businesses.
My background is in management — running operations and large teams, where the job is making sure things actually happen, on time, every time, regardless of how busy everyone is. Most of the writing I've done came out of that: safe systems of work, risk assessments, process and procedure documents, and training packs for businesses across a range of industries.
That kind of writing has a particular discipline to it. You're writing for people whose safety or licence depends on you being accurate, so you source what you claim, you flag what you're unsure of, and you never dress a guess up as a fact. It's the same discipline I bring here.
I've also worked in film and media — short films, weddings, advertising and corporate video — which is largely the business of understanding what someone wants to say about themselves and then saying it better than they could. And I've designed and built websites, so I know precisely what I'm asking your web person to do.
I'm not a specialist in your field and I won't pretend to be. What I am is someone who has spent years writing carefully about subjects I had to learn first, in fields where getting it wrong mattered — and rather longer making sure work actually gets delivered.
Based in Sittingbourne, working with businesses across Kent. I'm taking on my first clients here now, and deliberately keeping the number small.
If you're weighing it up, tell me what you'd like more customers for — the services, the treatments, the jobs you'd rather be doing more of — and I'll come back with the first two pieces I'd write and why those two. It costs you nothing and commits you to nothing — and you'll know within a minute of reading it whether I understand your business well enough to write about it.